The old axiom that life is short is truth at its core. We only have so many days on this Earth and wasting them doing something you don’t love, or worse hate, just isn’t a good use of your time, talent or energy.

Scott Gulbransen
Author: 20 hours ago

There are bound to be brands that make mistakes and the incessant “beat the dead horse” approach by many thought leaders is discouraging and, frankly, reminiscent of ambulance chasing lawyers.

Scott Gulbransen
Author: 1 week ago

Like a great cake, brand marketing may look fantastic when it’s done and ready to eat, but the work – and discipline – to get it right takes time. Give yourself and your organization the time you need to get it right. That’s not an excuse – that’s a recipe for success.

Scott Gulbransen
Author: 1 week ago

While I am not an avid television watcher, “House of Cards” simply had me hooked from episode one of the first season. Not because of its sometimes over-the-top negativity of the politics of Washington, but because of its sheer brilliance in how many of its story lines, lessons and outcomes show insight into what it takes to be great and win at business.

Scott Gulbransen
Author: 1 month ago

Not all conferences can be all things to all people. I get that. But, especially in the mobile space, the lines are now blurring and disappearing between enterprise mobile and consumer mobile. They live and work together so why aren’t we talking more about it at a place like SXSW?

Scott Gulbransen
Author: 1 month ago

Perhaps the biggest challenge for me on a day-to-day basis is having patience. Whether it’s patience with my kids, with the morning commute, or with my work, my motor revs pretty high most days. I dive headfirst into almost everything I do with an intensity that sometimes can inhibit my ability to feel a sense of peace or accomplishment.

Scott Gulbransen
Author: 1 month ago

Anytime you start a new gig things take time. Patience for me is always a challenge. My motor runs fast all of the time. To sit back, learn, assess the current situation, and then act takes discipline and patience.

Scott Gulbransen
Author: 1 month ago

Many of my fellow marketers and communications colleagues know it is hard to do things differently at times. You often find resistance to change and organizations who think any risk is too much risk. Luckily, during my time at H&R Block, I was given the green light to take some risks and to really do things differently to engage clients.

Scott Gulbransen
Author: 1 month ago