There are bound to be brands that make mistakes and the incessant “beat the dead horse” approach by many thought leaders is discouraging and, frankly, reminiscent of ambulance chasing lawyers.
Like a great cake, brand marketing may look fantastic when it’s done and ready to eat, but the work – and discipline – to get it right takes time. Give yourself and your organization the time you need to get it right. That’s not an excuse – that’s a recipe for success.
While I am not an avid television watcher, “House of Cards” simply had me hooked from episode one of the first season. Not because of its sometimes over-the-top negativity of the politics of Washington, but because of its sheer brilliance in how many of its story lines, lessons and outcomes show insight into what it takes to be great and win at business.
Not all conferences can be all things to all people. I get that. But, especially in the mobile space, the lines are now blurring and disappearing between enterprise mobile and consumer mobile. They live and work together so why aren’t we talking more about it at a place like SXSW?
Perhaps the biggest challenge for me on a day-to-day basis is having patience. Whether it’s patience with my kids, with the morning commute, or with my work, my motor revs pretty high most days. I dive headfirst into almost everything I do with an intensity that sometimes can inhibit my ability to feel a sense of peace or accomplishment.
Many of my fellow marketers and communications colleagues know it is hard to do things differently at times. You often find resistance to change and organizations who think any risk is too much risk. Luckily, during my time at H&R Block, I was given the green light to take some risks and to really do things differently to engage clients.
The key to keeping your job – now and in 20 years – is to understand you have to grow and learn and change continuously. Once you reach the end of the “prime” of your career, and climbing the ladder doesn’t matter to you, that doesn’t mean you stop learning and reinventing yourself. If you stop, you stop contributing to the business world and to society.