Highway to the Danger Zone

6 years ago by in Featured Articles Tagged: , , ,

There isn’t a day that goes by that I don’t thank my lucky stars for being involved in the business I am. From when I started in journalism, to my career in communications, I’ve been able to be a part of some very cool events and projects over the years.

The next big event that I will be part of could be the coolest of them all.

Thanks to my membership and involvement with Andy Sernovitz’s Social Media Business Council, I was invited to be a member of a select group of people to be deployed on the U.S.S. John C. Stennis aircraft carrier later this month. The trip includes a seat-of-your-pants flight from North Island Naval Air Station to the flight deck of the Stennis aboard an S-2 (or COD as they call it) aircraft complete with carrier cable landing. We’ll then spend the next 24 hours getting to know the officers and crew of this floating city to get a better appreciation of how the Navy and this proud ship work.

Photo Credit: @jbruin

Throughout the process, I’ll record and document who I meet and see and send it all back here and to the Every Other Thursday Dad’s blog, the TurboTax Blog and also the Shamable.com blog. We’ll not only hear about and get to see how these hard men and women work, but we’ll also get to experience life in the Navy.

I know it will bring a new appreciation for what these men and women do each and every day to keep America safe. I can only hope to accurately portray and relay their thoughts, feelings and opinions to all of you. Bringing blogging and social media aboard the ship will be a great experience for all of us and I know for the sailors as well.

The Stennis and many of the Navy’s ships and stations now have active social media programs (follow the Stennis on Twitter @stennis74) and great assets to track and get to know them. In fact, when we’re with the Stennis, we’ll get the lowdown on how the Navy is using social media and digital media to engage and motivate their people. I can’t wait to hear about it and share it with all of you.

It’s sure to be one heck of a thrill ride both going out, staying on, and flying off of the U.S.S. Stennis.

Last year, another group of folks accompanied Andy aboard the U.S.S. Nimitz. One was Guy Kawasaki who documented the trip fantastically here on his blog.

I want to thank Andy Sernovitz and the U.S. Navy and staff of the U.S.S. Stennis for making this happen. I am counting down the days.

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One Response to “Highway to the Danger Zone”


Don Martelli
January 10, 2010

Looking forward to these posts Scott. Should be KILLER. If you can, let’s try and get a live Twitter thing going with Twitcam or something.

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