What will make or break your career in this business?
You have to ask yourself how good your relationships are with the people important to your business. Do they know you? Do you know them? Do you provide each other with mutually beneficial information?
Relationships are the two-way street. You can call someone and expect them to give without giving yourself. You have to learn and teach. You have to give and take. You have to ask and be asked.
Relationships today come face-to-face, online or in other virtual ways. All of them are valuable and you can do better to improve them always. Like that houseplant, relationships take time and care to grow.
Donâ€™t expect to grow oranges on fruit tree without first feeding and pruning it. Its growth is stunted unless you give of yourself first and foremost without expectation of anything in return. The same can be said for relationships with our journalist or blogger friends. Know them. Know their job. Know how you can help one another to do your jobs better.
Take time out of your day to develop and maintain your relationships. Donâ€™t get caught in your â€œto-doâ€ list or in the day-to-day and forget itâ€™s always about people and relationships. Spend as much time fostering those bonds as you do at your office with your coworkers. It will payoff handsomely.
As we widen our sphere of influence and those we talk to thanks to the social media revolution, it will be harder and harder to manage those closer relationships but we must. At all cost.