How often are you permitted to innovate? Not just using the term “innovation” but actually being able to create what Seth Godin calls a Purple Cow? The Purple Cow is metaphor for a truly remarkable product.
Too often old-school marketers hang on to the halcyon days when TV and print ruled the marketing world. The TV-Industrial Complex is dying a quick death yet some marketers and their brand focus on “better” marketing and create “blah” products.
Which are you doing?
I today’s world, marketing is noise. You have to create truly remarkable products to win.