Slaughtering Purple Cows

5 years ago by in Marketing Tagged: , , ,

How often are you permitted to innovate? Not just using the term “innovation” but actually being able to create what Seth Godin calls a Purple Cow? The Purple Cow is metaphor for a truly remarkable product.

Too often old-school marketers hang on to the halcyon days when TV and print ruled the marketing world. The TV-Industrial Complex is dying a quick death yet some marketers and their brand focus on “better” marketing and create “blah” products.

Which are you doing?

I today’s world, marketing is noise. You have to create truly remarkable products to win.



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One Response to “Slaughtering Purple Cows”

[…] To capture this audience you have to, as Scott Gulbransen references in his blog come up with the Purple Cow. Indeed, Captive Media claims 45-75% recall statistics, 47% sales impact on in-house promotions and […]

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