I think most Dad’s who shave would agree one basic principle: it sucks.
If you’re not a bearded member of the Duck Dynasty family, the daily (or for some of us, every-other-day) grind of scraping your face with expensive metal and varying degrees of foamy cream isn’t our favorite part of being a man. In fact, for those of us with less rugged genetics, shaving can sometimes be a painful and burning experience.
That’s why I spend a ton of cash on buying more expensive razor blades like the Gillette Pro Fusion Power, which are thinner and supposedly better for my wussy of a mug. The price for making sure my face doesn’t end up looking like Freddy Kruger: $32 for eight blades. No, that’s not a typo.
Despite the fact it severely impacts my kids college funds, I gladly pay the Gillette man his vig because if I don’t, I walk around with cuts and burns on my face. It’s not pretty and it’s a pain in the ass. Since I’m not a fan of strutting around with little pieces of toilet paper all over my face, I go with what works despite the exorbitant amount the company charges for its products. It had become my new normal.
Now, thanks to Dollar Shave Club, I’m reconsidering my loyalty to Gillette.
Most of the Klout perks I usually receive are not spectacular because I don’t work very hard to “up” the score. Just at 70, most of what I get are smaller perks of free mints or free hamburgers from fast food joints. But this time, the perk from Dollar Shave Club intrigued me so I actually ordered it. In a few days, it arrived in the mail with some blades, a razor and shave butter. Now, being what I’d consider an “old school” man – meaning I don’t wax, I don’t pedi/mani, and I usually don’t fuss with fashion in general, to put something called “butter” on my face took some convincing. But I digress.
I decided to put the DSC to the test. I had been a fan of its irreverent ad campaign and it’s really dialed-in brand voice. Besides loving their marketing, I have increasingly become more interested to actually try their service and products. Klout made that possible for free, so I said “what the hell.”
Let’s look at the products I was sent and my experience with each:
So there you have it. My quick experience with the Dollar Shave Club. So the question is: did they get my business?
Although I am opting to upgrade to the more super-duper Executive razor, my experience with the trial pack Dollar Shave Club sent me has me convinced. I’m going to give it a run and see how it goes. Who doesn’t like a nice, close shave at almost 1/3 the cost? I like the way the products worked and I love the brand voice and how the company operates. In many ways, it reminds me of Warby Parker but without any pretense. I love that brand and, after one shave, I’ve become a Dollars Shave Club member.
Will I buy the $8 Shave Butter? Not sure I’m there yet.
What do you shave with? Would you consider the Dollar Shave Club?
Disclosure: This post was prompted by a free sample of Dollar Shave Club’s products sent via Klout.
This post originally appeared at Every Other Thursday.