Fast Friday for January 3 – The New Year, Predictions and Ben & Jerry’s

2 years ago by in Rants

Well, it’s 2014. Besides feeling really old (wasn’t it just 1984?), I’ve also realized something. Prediction posts and recaps are just garbage. There are lots of folks I know and respect who did them but I think they’re lazy and uninspired. If that offends you, well, Happy New Year!

I don’t understand society’s need for predictions. In the world of influence and social marketing, anyone who tries to prognosticate for 2014 is really just throwing a dirty pair of skivvies against the wall to see if they stick. Let’s focus on getting better, improving our lot and forget about guessing what’s coming next. The fact of the matter is we don’t know. Embrace the unknown, figure out the now and drive to good results.

On with the show…

Ben & Jerry’s and Weed: Ok, if you’re like me you probably figured the funky Vermont-based ice cream maker probably dreamed up its first batch on some high-end sensimilla. Just look at Ben and Jerry, they look like dirty hippies. Dirty hippies smoke pot and that’s good since their ice cream rocks.

The company is also a client of our agency at H&R Block, 360i. Despite their unending credit for doing the Oreo Super Bowl blackout Facebook and Twitter post, they’ve done a great job helping capture the B&J voice in social media. If you follow their stuff, you know what I mean. It’s just good and dead-on when it comes to brand voice. But this week’s image and post were beyond awesome.

With Colorado now allowing the legal sale of marijuana, Ben and Jerry’s posted this:

bjcolor

 

 

 

 

 

 

 

The posts were just a great example of playing off current events and keeping true to your brand. The image was masterful and the timing perfect. Kudos to Ben and Jerry’s and 360i teams.

Social Vendor Rant: As you know, I’m in the tax business for now. That means we gear up all year to make an impact from January through April. So imagine my surprise when social and online vendors contact me this week and ask to meet with us about the coming tax season. Really? What is the state of sales in the world that these people don’t understand who they’re selling? I take calls all the time but the sad fact of the matter is most people who call me are clueless so I won’t talk to them. I’m not a sales guy, but here’s a good piece of advice from Alec Baldwin playing Blake in the movie Glengarry, Glen Ross: “I made $970,000 last year. How much you make? You see, pal, that’s who I am. And you’re nothing. Nice guy? I don’t give a shit. Good father? Fuck you, go home and play with your kids. You wanna work here? Close.” Sorry for the language but these vendor salespeople need to watch that movie.

Social Insulation: Is it me or is the world of social influencers become too much to handle? There’s people I think are really nice folks and even friends who have been just insufferable lately. Are you listening to yourself? You’ve built a career telling brands and clients: “It’s not about you, it’s about the customer.” Yet all you do is talk about yourself. Check yourself before you wreck yourself.

2014 : I for one am glad 2014 is here. We all have the power to make it a great year. At the same time, life’s challenges and the bad that also happen to us have purpose. Let’s not forget that. My good friend and former colleague Chelsea Marti sent me this today. It’s a great read and start your year off reading how change, pain, and anguish make us better: https://www.linkedin.com/today/post/article/20131230155444-20017018-pain-you-should-want-to-feel

Have a great weekend!

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Scott Gulbransen

Scott is Global Head of Digital Content at Haymon Boxing - the world's premier boxing management firm. He's the former Vice President of Digital Marketing at DSI, and ran social media and PR at brands like Applebee's, and Intuit's TurboTax. He's a regular contributor for Social Media Today, SpinSucks.com, Forbes.com, Technorati.com and in 2011 ranked #21 in the list of “Top 50 Daddy Bloggers” in the USA by Cision. His award-winning social marketing campaigns are known for their engaging content, humor and real results.

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