Leaving My Comfort Zone

2 months ago by in Breaking News, Featured Articles Tagged: , ,

Just last week, I wrote in this space how we must always challenge ourselves to break free of the comfort zone. We have to leave the tiny bubble we call home where it’s safe and warm. We have to take on new challenges and feel every breath and know we are alive once again. We have to think about leaving our comfort zone.

I did that very thing last week. On Friday, I tendered my resignation to H&R Block after an eventful, successful, and busy three tax seasons.

My last day with the company is February 28th.

This was my second time in the tax space having spent nearly 10 years at Intuit working on both the TurboTax and Quicken brands. 14 tax seasons, as it turns out, was a little much. I needed to find a new challenge, in a new space, with broader responsibilities, which allow me to use much more of my talent than my current role. Although I’ve spent the past several years focused on social communications and social media marketing, I’m also an experienced communications professional. I’ve been a national spokesperson, I’ve handled media relations and I’ve even worked with analysts.  I’ve been at the center of crisis communications management and I’ve worked in online marketing. I have a deep skillset, which my current role was only tapping a portion of. I was in danger of being relegated to what my friend Jeremiah Owyang calls “the social media help desk.” That’s to say, you’re stuck in a niche box.

Now, don’t get me wrong, that niche worked nicely for me the past few employers. I have an enormous sense of pride for the work my teams have done. We’ve had great impact and that is proven by the national recognition we’ve received for our work – even if those internally didn’t always recognize it. I hired a dynamic, talented and accomplished team at H&R Block and they remain there to continue the work we’ve started. They’re going to continue to do fantastic work for H&R Block.

But now, it’s time for me to move into another realm.

The first week of March I will become the Vice President of Global Communications and Digital Marketing at DSI – an enterprise mobility company based here in Kansas City. A Gartner Magic Quadrant company, DSI is experiencing incredible growth and success. It has a dynamic and experienced leadership team, which I am joining, and an amazing pool of talented employees. They are quite simply kicking ass and taking names. I am giddy about the opportunity.

Although my role expands, I’ll still stay focused on using new ways to communicate with our customers and consumers at DSI. I’ll be overseeing public relations, analyst relations, our website, social media and all overall digital marketing. It’s a big role but soon I’ll be hiring a great team to help me accomplish great things there. There are many people (including you!) who have never heard of this amazing company nestled in the Heartland. It’s my job to change that.

I’ll still be heavily involved in the social space, but with a new outlook. It’s definitely moving me out of the comfort zone.

A special thanks to my team the past three tax seasons: Kevin Cobb, Jerry Green, Kristin Shaw, Violeta Stauffer Rodriguez, Matthew Staub and Jenna Bromberg. We accomplished great things in a short period of time. You all made my job great fun and I’m blessed to have been able to manage, work, and get to know all of you. Continue to do what you do!

Comments

comments

Scott Gulbransen

Scott is the Vice President of Global Communications & Digital Marketing at enterprise mobile leader DSI in Kansas City. He's the former director of social at H&R Block, Applebee's, and Intuit's TurboTax. He's a regular contributor for Social Media Today, SpinSucks.com, Forbes.com, Technorati.com and in 2011 ranked #21 in the list of “Top 50 Daddy Bloggers” in the USA by Cision. His award-winning social marketing campaigns include the now infamous Stache Act and Million Mustache March on Washington, and 2014's Hipster Tax Crisis campaign starring ESPN's Kenny Mayne.

2 Responses to “Leaving My Comfort Zone”


[…] Although I recently left H&R Block for a new challenge, my last project at the tax giant is something I’m very proud of. […]

[…] H&R Block’s former Director of Social Influence and Content Marketing, Scott Gulbransen, is joining DSI as their new Vice President of Global Communications and Digital Marketing.>> Scott Gulbransen […]

Leave a Comment