Social Threat Level Declining?...
For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible.
Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners...
The Challenge of Speaking...
Posted by
Scott Gulbransen in
Featured Articles, Leadership, Social Media on
10 21st, 2011 |
No Comments
I am no expert.
Despite this, I am asked to speak as part of online – and offline – social media and social business events. I am flattered my track record and previous (and current work) experience makes people want to talk to me. Not only that, I really love what I do so talking to people...
Facebook Timeline is a Dream for Big Bra...
Posted by
Scott Gulbransen in
Breaking News, Featured Articles, Social Media on
09 30th, 2011 |
2 Comments
Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure.
What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation.
When the...
Back to the Future...
Posted by
Scott Gulbransen in
Breaking News, Featured Articles, Social Media on
09 7th, 2011 |
14 Comments
“There is nothing wrong with change, if it is in the right direction.” – Sir Winston Churchill“
Over the past two years, my life has been one series of constant changes, challenges and triumphs.
After 10 years at Intuit, I moved on and had two roles: one didn’t work out and...
Social Readiness Report Released by Alti...
I invite you to read the latest report released by Jeremiah Owyang and his team at the Altimeter Group. I was honored to take part in the survey and did and interview with the team there. I was also fortunate enough to be quoted in the report. It was released today and I link it later in this post.
The...
Personal and Professional Happiness Must...
No matter how much money you make or how well your career is going, you must ask yourself the most important question of all: Am I happy?
If the answer to that question is no, then you’re in the wrong spot.
“Don’t worry about the level of individual prominence you have achieved; worry about...
A Year In at Applebee’s...
Earlier this week marked my one year anniversary here at Applebee’s. Although the time has flown by, there have been many challenges, lessons and successes, which, sometimes makes it feel like it’s been 10 years.
First and foremost, I am proud of what our team has been able to accomplish in such a...
Social Media Is Democracy...
Posted by
Scott Gulbransen in
Breaking News, Featured Articles, Social Media on
08 21st, 2011 |
No Comments
The recent unrest in the UK and news of the New York Police Department setting up a social media monitoring team has many thinking the most democratic way of communicating in the history of man is under fire.
And they are correct.
The talk of censoring social networks and streams of communications during...
Are We Still Arguing About Social Busine...
Posted by
Scott Gulbransen in
Featured Articles, Marketing, Social Media on
08 14th, 2011 |
No Comments
There were people who swore the first automobile would fail. They lauded the horse and said Henry Ford’s “wild” idea would never amount to anything.
There were people who swore that television would never last. It was an invention for the uneducated masses.
There were people who swore no...
