The Art of Asking

The Art of Asking
I’m fortunate to have a lot of friends in the business world. With the amount of traveling I’ve done, coupled with the big brands I’ve worked for, meeting people is never a problem. Developing and keeping those relationships over time takes work. But generally, I find mutually beneficial relationships are easy to find and easy to keep. ...

A New Social Approach to Analytics and Data

A New Social Approach to Analytics and Data
I just finished reading a fascinating piece over at the Harvard Business Review Blog about the use of the co-creation process to better use data and analytics to transform businesses. In the post by Judy Bayer and Marie Taillard, they advocate for a more collaborative process around data-dives and how companies use the big data ...

Regret is the Heaviest of Burdens 1

Regret is the Heaviest of Burdens
We are an imperfect species. We make mistakes every day. Humans are flawed and so much of what we become is based on how willing we are to look past those errors and not dwell on what could have been. In my life, I’ve met thousands of people in passing – on business trips, on ...

What Elvis Can Teach You About Your Career and Life

What Elvis Can Teach You About Your Career and Life
I know, a dead rock star seems like an odd choice as an example for today’s upwardly mobile marketing pro. But bear with me. Even if you’re on the younger side, you know who Elvis is. That’s why I can type his name in this post without using his last name. He is the biggest ...

The One Secret to Career and Business Success

The One Secret to Career and Business Success
Don’t follow but lead. If you want to innovate, contribute to the new economy, and live a more fulfilling life, you have to be a leader. Leaders have confidence and know where they want to go. While doubts may creep in, they forge through it and don’t second-guess their gut. No matter if you’re an ...

Dollar Shave Club: Marketing Gimmick or Real Deal?

Dollar Shave Club: Marketing Gimmick or Real Deal?
I think most Dad’s who shave would agree one basic principle: it sucks. If you’re not a bearded member of the Duck Dynasty family, the daily (or for some of us, every-other-day) grind of scraping your face with expensive metal and varying degrees of foamy cream isn’t our favorite part of being a man. In fact, for ...

How Marketing Is Winning the Smartphone War 1

How Marketing Is Winning the Smartphone War
Let me say upfront: I have been a loyal Apple customer since 2006. That was the year I bought my first iMac and ever since, Apple has made pretty much every piece of computing technology I’ve owned. That includes home computers, laptops, mobile devices, phones and streaming devices like the Apple TV – I own ...

I’m Double-Stuffed of Oreo Love 3

I'm Double-Stuffed of Oreo Love
Here goes a quick rant… One of my continued irritants as an online/social marketer is the never-ending self-love those of us who work in social are exposed to on a daily basis. In a young industry discipline that is continually trying to prove itself, we often talk more about what we’ve done than what we’re ...