Stick to Your Guns

Stick to Your Guns
Sometimes the hardest thing to do in life is the right thing. We get comfortable and constantly find reasons why we shouldn’t do the right things. We get complacent and it’s much easier to just do what you’re used to doing. We get caught up in group-think and many times just want to...

True Leaders Make Others Better

True Leaders Make Others Better
It’s remarkable how sometimes a change of scenery can give you some perspective and help you crystalize your thoughts and validate your opinion. I mentioned yesterday in my video post that I am energized with my new job at SOE. Not only that, but I’ve inherited a team that boosts my confidence...

Find Your Way

Find Your Way
Going out on the speaking circuit you’re fortunate to meet people from all sorts of backgrounds and from every type of business you can imagine. As I prepare to speak at my third Gravity Summit next week at UCLA, I am sure I’ll get several more folks who say something I hear a lot. “What...

Always About Relationships

Always About Relationships
What will make or break your career in this business? Relationships. You have to ask yourself how good your relationships are with the people important to your business. Do they know you? Do you know them? Do you provide each other with mutually beneficial information? Relationships are the two-way...

Bad Pitches Don’t Outnumber Bad Journalists

Bad Pitches Don’t Outnumber Bad Journalists
Over the last couple of days, a former colleague of mine who is off to a bright career in communications and social media was blasted on the blog of a prominent journalist/blogger for a program he was running for a client. This self-professed technology expert named him by name and blasted not only the...

Finishing Strong

Finishing Strong
How will you finish this last week of 2009? Are you distracted by the holiday cheer? Or will you use these last few days to start of 2010 before everyone else? My last post talked about New Year’s Resolutions for social media. That was forward looking but we can still accomplish much in just the few...

Choose Wisely

Choose Wisely
Sometimes in our desire to be reactive to customers or clients, we tend to rush and shove anything we can into social channels. Because everyone is jumping on the bandwagon, the cries of “throw it up on Twitter” or “let’s do a YouTube video” can be heard around corporations...

Lets Hear War Stories, Not Opinions

Lets Hear War Stories, Not Opinions
Would you buy social media from this guy? Flickr: bonkedproducer Over the past several weeks I’ve noticed a growing unease in the world of social media. Many of the the best and brightest minds have come under fire for purportedly talking a good game without showing many results. I am not here to...

Winning Back Customers

Winning Back Customers
Garvey after "The Home Run" in 1984 Being a marketing/communications professional for an S&P 500 company like Intuit, I am always interested in hearing how others work hard to get and keep customers. Working specifically on the Quicken and TurboTax businesses, I interact with customers on a...

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