Action Not Words | Scott Gulbransen.com

How Vitrue hurts themselves and social media 3

Mar

2011

Part of the continuing problem that dogs the use of social media and social business is the extent vendors and some start-ups will go to in order to create a name for themselves. I was reminded of this today while reading the Nation’s Restaurant News online. In a story slugged “Top brands evolving social-media strategies: ...

Only You Can Define Personal Success

Jun

2010

How often do you let others in business define if you’re successful? How often do you let others expectations or definitions of success define your success? If you’re like most people, too often. When you run into a high school friend at a local grocery store, and they tell you what they “do” these days, ...

Oil Spill Lesson in Failed Leadership 1

May

2010

Note: Even though it’s hard to separate a politician from politics, this post is about leadership and is non-partisan. No matter if you like President Obama or not, this is a post on leadership. Good leaders act. It’s that simple. In the last few days, President Barack Obama has come under fire from liberals and ...

Having Difficult Conversations at Work 2

May

2010

I am always surprised at how many times adults in business fail to address something head-on. Why is it that polished professional sometimes can’t have difficult conversations? Is it because they know they aren’t right? Is it because they’d rather do the behind-your-back thing versus actually solve a problem by addressing it directly? Whatever the ...

Build for Them, Not You

May

2010

Call it product self-centeredness. How often to you buy or use a product and can’t for the life of you figure out why anyone went to the trouble? Probably more times than you can remember. Sometimes even the most savvy business or entrepreneur can get too focused on looking inward instead of outward. Scoping products ...

Learning When Customers Leave

May

2010

Imagine cultivating a close relationship with your customer for eight years. This customer is emotionally attached to your brand or service and pays a premium for it. They have many other options but choose to travel longer, pay more and commit to your service for 12 months at a time. That customer is expensive to ...

Stick to Your Guns 3

Apr

2010

Sometimes the hardest thing to do in life is the right thing. We get comfortable and constantly find reasons why we shouldn’t do the right things. We get complacent and it’s much easier to just do what you’re used to doing. We get caught up in group-think and many times just want to “go with ...

True Leaders Make Others Better 4

Mar

2010

It’s remarkable how sometimes a change of scenery can give you some perspective and help you crystalize your thoughts and validate your opinion. I mentioned yesterday in my video post that I am energized with my new job at SOE. Not only that, but I’ve inherited a team that boosts my confidence even more. In ...