Turning Employees Into Brand Advocates

Turning Employees Into Brand Advocates
The archive of the Expion Empowering Employees to be Brand Advocates with myself and Jeremiah Owyang is no available to stream over on their blog. I’ve also posted the feed below. Thanks to Jeremiah, and Expion’s Zena Weist for having me. Take a listen and leave me your thoughts in the comments area. Enjoy! Webinar: ...

Digiday on Social ROI

Digiday on Social ROI
Giselle Abramovich over at Digiday ran a story today highlighting brand social marketers discussing ROI. Thanks to Giselle for including me in the post. You can read it here. Some good insights from a group of bright people. My take was this: “The biggest challenge in measuring ROI is that many times ROI isn’t the ...

Another POV on Chick-Fil-A

Another POV on Chick-Fil-A
This issue is the proverbial dead horse. Every PR and social media wonk in America is chiming in on the issue. If you don’t know the issue by now, don’t bother reading this post because I am not going to rehash it. I’ve almost had my fill, or in this case, fil-a. I’ve been involved (mostly) in ...

AMA Case Study: Stache Act 1

AMA Case Study: Stache Act
Here’s a very cool American Marketing Association case study on the Stache Act campaign from last tax season. Proud of this work…which was impossible without the hard work and creativity of my boys at Elasticity and the American Mustache Institute. Click Here to view PDF: AMA Stache Act Case Study  

Updated Speaking Slate for Summer 2012

Updated Speaking Slate for Summer 2012
Scott will be on the road a lot this summer sharing his experiences and POV on social business from the big brand perspective. Check out the schedule by clicking here. Keep cool and come out and say hello!

A Hairy Tax Season 5

A Hairy Tax Season
Phew. Yesterday completed my 11th tax season as a professional marketer. It was my first at H&R Block after spending 10 over at TurboTax. What hasn’t changed in the 18 months in between my different tax marketing gigs was the relief brought about by the end of the sprint of a season. It was great ...

Top 29 Social Media Career Moves of 2011

Top 29 Social Media Career Moves of 2011
Honored to be included on the Social Fresh list this year. Glad to be at H&R Block!    

Thank You Steve…

Thank You Steve...