There are bound to be brands that make mistakes and the incessant “beat the dead horse” approach by many thought leaders is discouraging and, frankly, reminiscent of ambulance chasing lawyers.
Like a great cake, brand marketing may look fantastic when it’s done and ready to eat, but the work – and discipline – to get it right takes time. Give yourself and your organization the time you need to get it right. That’s not an excuse – that’s a recipe for success.
While I am not an avid television watcher, “House of Cards” simply had me hooked from episode one of the first season. Not because of its sometimes over-the-top negativity of the politics of Washington, but because of its sheer brilliance in how many of its story lines, lessons and outcomes show insight into what it takes to be great and win at business.
Not all conferences can be all things to all people. I get that. But, especially in the mobile space, the lines are now blurring and disappearing between enterprise mobile and consumer mobile. They live and work together so why aren’t we talking more about it at a place like SXSW?
Perhaps the biggest challenge for me on a day-to-day basis is having patience. Whether it’s patience with my kids, with the morning commute, or with my work, my motor revs pretty high most days. I dive headfirst into almost everything I do with an intensity that sometimes can inhibit my ability to feel a sense of peace or accomplishment.
The first week of March I will leave my comfort zone the Vice President of Global Communications and Digital Marketing at DSI – an enterprise mobility company based here in Kansas City. A Gartner Magic Quadrant company, DSI is experiencing incredible growth and success.