As someone who makes their living working in social business, I’m always on the lookout for great examples of how big brands tap the power of social media to better serve their customers. Since I head social media for a big brand, tax giant H&R Block, I’m always on the lookout for great stories of...

Article first published as Disgraced Paterno Must Be Fired Now on Technorati. Many times, life throws at you a situation that requires you to make an important decision. Those decisions cannot only change the course of your own life, but they sometimes can change the course of countless other...

For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible. Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners...

I am no expert. Despite this, I am asked to speak as part of online – and offline – social media and social business events. I am flattered my track record and previous (and current work) experience makes people want to talk to me. Not only that, I really love what I do so talking to people...

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Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure. What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation. When the...

“There is nothing wrong with change, if it is in the right direction.” – Sir Winston Churchill“ Over the past two years, my life has been one series of constant changes, challenges and triumphs. After 10 years at Intuit, I moved on and had two roles:  one didn’t work out and...

I invite you to read the latest report released by Jeremiah Owyang and his team at the Altimeter Group. I was honored to take part in the survey and did and interview with the team there. I was also fortunate enough to be quoted in the report. It was released today and I link it later in this post. The...

No matter how much money you make or how well your career is going, you must ask yourself the most important question of all: Am I happy? If the answer to that question is no, then you’re in the wrong spot. “Don’t worry about the level of individual prominence you have achieved; worry about...

Earlier this week marked my one year anniversary here at Applebee’s. Although the time has flown by, there have been many challenges, lessons and successes, which, sometimes makes it feel like it’s been 10 years. First and foremost, I am proud of what our team has been able to accomplish in such a...