Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure. What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation. When the changes were announced last week, those who took the time to read...

There were people who swore the first automobile would fail. They lauded the horse and said Henry Ford’s “wild” idea would never amount to anything. There were people who swore that television would never last. It was an invention for the uneducated masses. There were people who swore no one would ever beat MySpace in social media. They had too much...

How often are you permitted to innovate? Not just using the term “innovation” but actually being able to create what Seth Godin calls a Purple Cow? The Purple Cow is metaphor for a truly remarkable product. Too often old-school marketers hang on to the halcyon days when TV and print ruled the marketing world. The TV-Industrial Complex is dying a quick...

At it’s core, for marketers, social media comes down to trust. Can a brand have an open dialogue with its customers in an authentic, honest and transparent way? Can trust be built between said customer and the brand? The answer to this is yes. We see great examples of brands developing deep and meaningful one-to-one relationships with their customers. Brands...

We’ve all heard the news this week that Foursquare has topped 3 Million users. This comes just a few weeks after the grandaddy of all social media networks, Facebook, launched its own geolocation angle called Places. While the number is truly impressive for those of us who have used it Foursquare for the past few years, what does it mean? Is mainstream America...

With this being my first week at Applebee’s, I spent three days at a local restaurant learning how things work and the challenges and obstacles the staff faces on a daily basis. It was an eye-opening expereince for someone new to the restaurant business. I was amazed at the level of dedication and hard work put forth by the staff and management on daily basis....