Driving Social Enterprise Wide – Social Pros Podcast 1

Driving Social Enterprise Wide - Social Pros Podcast
Hey gang…was blessed to have been asked to talk about our work at H&R Block on the Social Pros Podcast. Jay Baer, Jeff Rohrs and Zena Weist invited me and I want to thank them for a great conversation. These are three smart people I’ve been able to learn a ton from and it was ...

The Art of Asking

The Art of Asking
I’m fortunate to have a lot of friends in the business world. With the amount of traveling I’ve done, coupled with the big brands I’ve worked for, meeting people is never a problem. Developing and keeping those relationships over time takes work. But generally, I find mutually beneficial relationships are easy to find and easy to keep. ...

Dollar Shave Club: Marketing Gimmick or Real Deal?

Dollar Shave Club: Marketing Gimmick or Real Deal?
I think most Dad’s who shave would agree one basic principle: it sucks. If you’re not a bearded member of the Duck Dynasty family, the daily (or for some of us, every-other-day) grind of scraping your face with expensive metal and varying degrees of foamy cream isn’t our favorite part of being a man. In fact, for ...

How Marketing Is Winning the Smartphone War 1

How Marketing Is Winning the Smartphone War
Let me say upfront: I have been a loyal Apple customer since 2006. That was the year I bought my first iMac and ever since, Apple has made pretty much every piece of computing technology I’ve owned. That includes home computers, laptops, mobile devices, phones and streaming devices like the Apple TV – I own ...

I’m Double-Stuffed of Oreo Love 3

I'm Double-Stuffed of Oreo Love
Here goes a quick rant… One of my continued irritants as an online/social marketer is the never-ending self-love those of us who work in social are exposed to on a daily basis. In a young industry discipline that is continually trying to prove itself, we often talk more about what we’ve done than what we’re ...

Failing Forward 2

Failing Forward
Are you failing enough? It’s a question most in the corporate social business environment probably don’t ask themselves enough. After all, the fight for budget dollars, relevance and a place at the table don’t come easy. How could someone want to fail? The reality is failing is a big part of life and for the ...

Are We Still Arguing About Social Business?

Are We Still Arguing About Social Business?
There were people who swore the first automobile would fail. They lauded the horse and said Henry Ford’s “wild” idea would never amount to anything. There were people who swore that television would never last. It was an invention for the uneducated masses. There were people who swore no one would ever beat MySpace in ...

Slaughtering Purple Cows 1

Slaughtering Purple Cows
How often are you permitted to innovate? Not just using the term “innovation” but actually being able to create what Seth Godin calls a Purple Cow? The Purple Cow is metaphor for a truly remarkable product. Too often old-school marketers hang on to the halcyon days when TV and print ruled the marketing world. The ...