Marketing | Scott Gulbransen.com

The Art of Asking

May

2013

I’m fortunate to have a lot of friends in the business world. With the amount of traveling I’ve done, coupled with the big brands I’ve worked for, meeting people is never a problem. Developing and keeping those relationships over time takes work. But generally, I find mutually beneficial relationships are easy to find and easy to keep. ...

Dollar Shave Club: Marketing Gimmick or Real Deal?

May

2013

I think most Dad’s who shave would agree one basic principle: it sucks. If you’re not a bearded member of the Duck Dynasty family, the daily (or for some of us, every-other-day) grind of scraping your face with expensive metal and varying degrees of foamy cream isn’t our favorite part of being a man. In fact, for ...

How Marketing Is Winning the Smartphone War 1

Apr

2013

Let me say upfront: I have been a loyal Apple customer since 2006. That was the year I bought my first iMac and ever since, Apple has made pretty much every piece of computing technology I’ve owned. That includes home computers, laptops, mobile devices, phones and streaming devices like the Apple TV – I own ...

I’m Double-Stuffed of Oreo Love 3

Mar

2013

Here goes a quick rant… One of my continued irritants as an online/social marketer is the never-ending self-love those of us who work in social are exposed to on a daily basis. In a young industry discipline that is continually trying to prove itself, we often talk more about what we’ve done than what we’re ...

Failing Forward 2

Jul

2012

Are you failing enough? It’s a question most in the corporate social business environment probably don’t ask themselves enough. After all, the fight for budget dollars, relevance and a place at the table don’t come easy. How could someone want to fail? The reality is failing is a big part of life and for the ...