Updated Speaking Slate for Summer 2012

Updated Speaking Slate for Summer 2012
Scott will be on the road a lot this summer sharing his experiences and POV on social business from the big brand perspective. Check out the schedule by clicking here. Keep cool and come out and say...

A Hairy Tax Season

A Hairy Tax Season
Phew. Yesterday completed my 11th tax season as a professional marketer. It was my first at H&R Block after spending 10 over at TurboTax. What hasn’t changed in the 18 months in between my different tax marketing gigs was the relief brought about by the end of the sprint of a season. It was...

SXSW Interactive Should Bid Austin Adieu

SXSW Interactive Should Bid Austin Adieu
Let me start by being clear about this post: I love Austin, Texas. It’s a great town with a great energy and amazingly nice and interesting people. In fact, I’m fortunate to have many a friend and colleague who calls the best city in Texas home. I believe in “Keeping Austin Weird.” Despite it...

INFOGRAPHIC: Economic Impact of College Bowl Games

INFOGRAPHIC: Economic Impact of College Bowl Games
Our latest H&R Block infographic on the money surrounding college bowl games. It’s staggering…enjoy Bowl Week! Click image to enlarge Via: H&R...

Top 29 Social Media Career Moves of 2011

Top 29 Social Media Career Moves of 2011
Honored to be included on the Social Fresh list this year. Glad to be at H&R...

How American Airlines Shows Their Social Clout

How American Airlines Shows Their Social Clout
As someone who makes their living working in social business, I’m always on the lookout for great examples of how big brands tap the power of social media to better serve their customers. Since I head social media for a big brand, tax giant H&R Block, I’m always on the lookout for great stories of...

Social Threat Level Declining?

Social Threat Level Declining?
For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible. Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners...

The Challenge of Speaking

The Challenge of Speaking
I am no expert. Despite this, I am asked to speak as part of online – and offline – social media and social business events. I am flattered my track record and previous (and current work) experience makes people want to talk to me. Not only that, I really love what I do so talking to people...

Facebook Timeline is a Dream for Big Brands

Facebook Timeline is a Dream for Big Brands
Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure. What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation. When the...

Back to the Future

Back to the Future
“There is nothing wrong with change, if it is in the right direction.” – Sir Winston Churchill“ Over the past two years, my life has been one series of constant changes, challenges and triumphs. After 10 years at Intuit, I moved on and had two roles:  one didn’t work out and...

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