Social Media | Scott Gulbransen.com

PR Not Getting its Due in Social Hierarchy

Jun

2013

With all of the rush to continue to justify our budgets, it’s my contention that most social practitioners and brands are forgetting the value of public relations in the entire social media equation. In the rush to prove ROI or revenue-producing social, I believe many CMOs and other executives are underappreciating the value of public ...

Featured Articles · Public Relations · Social Media

Driving Social Enterprise Wide – Social Pros Podcast 1

May

2013

Hey gang…was blessed to have been asked to talk about our work at H&R Block on the Social Pros Podcast. Jay Baer, Jeff Rohrs and Zena Weist invited me and I want to thank them for a great conversation. These are three smart people I’ve been able to learn a ton from and it was ...

Featured Articles · Marketing · Social Media

local · scaling social · Social Media

A New Social Approach to Analytics and Data

May

2013

I just finished reading a fascinating piece over at the Harvard Business Review Blog about the use of the co-creation process to better use data and analytics to transform businesses. In the post by Judy Bayer and Marie Taillard, they advocate for a more collaborative process around data-dives and how companies use the big data ...

Featured Articles · Leadership · Social Media

analytics · Leadership · Marketing · measurement

I’m Double-Stuffed of Oreo Love 3

Mar

2013

Here goes a quick rant… One of my continued irritants as an online/social marketer is the never-ending self-love those of us who work in social are exposed to on a daily basis. In a young industry discipline that is continually trying to prove itself, we often talk more about what we’ve done than what we’re ...

Action Not Words · Featured Articles · Marketing · Social Media

content · Kraft · Oreo · social marketing

Digiday on Social ROI

Sep

2012

Giselle Abramovich over at Digiday ran a story today highlighting brand social marketers discussing ROI. Thanks to Giselle for including me in the post. You can read it here. Some good insights from a group of bright people. My take was this: “The biggest challenge in measuring ROI is that many times ROI isn’t the ...

Breaking News · Social Media

branding · Social Media

Personal Brand? What about Your Work?

Aug

2012

A quick rant today… We all know we live in the era of the personal brand. Even those of us who work for big Fortune 500 brands know we too benefit personally more than ever thanks to the connectedness of business today. Despite this fact, and that I – like many of you – benefit ...

Featured Articles · Leadership · Social Media

branding · rant

I Survived and Thrived Without Being Connected

Aug

2012

Being a professional who makes his living off figuring out new ways brands can engage customers online via social and mobile media, it might come as a shock that I enjoyed being “off the grid” while on vacation the past five days. A recent story in the Wall Street Journal showcased some so-called social media ...

Another POV on Chick-Fil-A

Jul

2012

This issue is the proverbial dead horse. Every PR and social media wonk in America is chiming in on the issue. If you don’t know the issue by now, don’t bother reading this post because I am not going to rehash it. I’ve almost had my fill, or in this case, fil-a. I’ve been involved (mostly) in ...

Breaking News · Featured Articles · Public Relations · Social Media · WTF?

branding · rant · Transparency

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