After attending dozens upon dozens of digital and social media conferences for over seven years, I’ve come to one indisputable conclusion: they’re not worth the time or the money.
Many of my fellow marketers and communications colleagues know it is hard to do things differently at times. You often find resistance to change and organizations who think any risk is too much risk. Luckily, during my time at H&R Block, I was given the green light to take some risks and to really do things differently to engage clients.
To do the command-center model right, a setup has to envision a real-time workflow empowered to take action on all of the relevant content being analyzed, whether it be insights derived from real-time monitoring, opportunities to respond, or great discovered content to feature that elevates you and your fans.