The key to keeping your job – now and in 20 years – is to understand you have to grow and learn and change continuously. Once you reach the end of the “prime” of your career, and climbing the ladder doesn’t matter to you, that doesn’t mean you stop learning and reinventing yourself. If you stop, you stop contributing to the business world and to society.

Scott Gulbransen
Author: 1 month ago

Leaders possess different talents and lead in different ways. Those leaders who inspire do so by challenging those they lead. They invite them to fail fast, learn and drive toward stretch goals. When they fail to reach them, they use them as teachable moments all in the name of getting better.

Scott Gulbransen
Author: 1 month ago

Things in social are changing and the power is in the hands of the user. Where are they taking us? Where they want to.

Scott Gulbransen
Author: 1 month ago

The first week of March I will leave my comfort zone the Vice President of Global Communications and Digital Marketing at DSI – an enterprise mobility company based here in Kansas City. A Gartner Magic Quadrant company, DSI is experiencing incredible growth and success.

Scott Gulbransen
Author: 2 months ago

The next level of social business leader is one who understands and can work across online media and communications. They know public relations, they know relationship and influencer development, and they know how to integrate these elements across the business.

Scott Gulbransen
Author: 2 months ago

"The days of assigned parking spaces, ivory tower office suites and executive dining rooms is over."

West Coast CEO

Today’s chief executive has taken interesting shift in thinking, particularly around hierarchy and their management style. I asked these three men and one woman CEO to give me their top insights for what it takes to be an effective, motivational and impactful leader.

Scott Gulbransen
Author: 2 months ago

To do the command-center model right, a setup has to envision a real-time workflow empowered to take action on all of the relevant content being analyzed, whether it be insights derived from real-time monitoring, opportunities to respond, or great discovered content to feature that elevates you and your fans.

Scott Gulbransen
Author: 2 months ago

Jay Baer just wrapped up the 100th Social Pros podcast and celebrated with a live Google Hangout. I was honored to be a part along with social pros from brands like Dunkin’ Donuts, Hilton Hotels, Lowe’s, and more.

Scott Gulbransen
Author: 3 months ago