Social Pros Podcast w/Jay Baer & Jeffrey Rohrs – Featuring Zena Weist

Available for Download: May 9, 2013. CLICK HERE to listen


Expion Webinar w/ Jeremiah Owyang & Scott Gulbransen, and Expion’s Zena Weist

Wed. May 8 – 1pm EDT

Discussion on activating employees in social across the enterprise.


Accordingly to the latest Edelman Trust Barometer Report, 50% of people believe conversations with employees to be the most credible source of company information. Now let’s look inside companies, 81% of executives surveyed by The Economist 2012 Intelligence Unit Survey think that employee social engagement has tangible benefits, but only 17% have responsibility well distributed throughout the organization. So how do companies leverage employee advocates with a formalized program to amplify brand content and build better employee relationships at scale? That is the multi-layer question we are going to tackle in our next webinar!

Altimeter Group Partner and Industry Analyst, Jeremiah Owyang, Scott Gulbransen, Director of Social Business at H&R Block, and Expion VP of Strategy, Zena Weist – will introduce an employee advocacy framework, as well as share pragmatic use cases on how to keep employees engaged, research on best practices and pitfalls from leading brand programs and discuss how to measure success. And just off the heels of tax season, Scott, will share his strategy to launch an employee advocacy program to 90,000 tax professionals across 10,000 retail offices.

Join us to learn:

  • The benefits of activating your employees to become brand advocates
  • How to create a structured, scalable, employee advocacy program across your entire organization
  • Best practices on how to continually engage your employees
  • How to measure the success of your employee advocacy program
  • How brands are utilizing the Expion platform to activate their employees and turn them into brand advocates.

This webinar is free but space is limited. Register Now!

Follow the webinar highlights and ask questions via Twitter with hashtag #socialadvocator


Summer/Fall 2013 Schedule Coming Soon!


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