For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible. Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners externally, who either feel threatened or just don’t have enough...

Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure. What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation. When the changes were announced last week, those who took the time to read...

Today as I popped off on Twitter about the number of calls I get from vendors trying to sell me the latest and greatest in social media monitoring tools, my friend and YouTube superstar Tay Zonday put forward an interesting tidbit. He responded by saying: Tay makes a great point and I agree – mostly. Having worked with vendors and agencies on both the public...

The workplace is an amazing place these days. We interrupt this usual social media and public relations blog to talk about loyalty in the workplace. Or, as is the case in this new century, the lack of loyalty. Don’t get me wrong, this isn’t about me or a personal experience. Instead, it’s based on thoughts I’ve been having watching what has...

Earlier this week, my wife went for her post-Christmas shopping extravaganza at our local Target store armed with my credit card and wide eyes and dreams of big deals. When she came home to me watching the kids, imagine my surprise when she pulled something from the bag that got me excited. What was this amazing and captivating item? It was a Pepsi Cola can? Come...