Tag : branding

Like a great cake, brand marketing may look fantastic when it’s done and ready to eat, but the work – and discipline – to get it right takes time. Give yourself and your organization the time you need to get it right. That’s not an excuse – that’s a recipe for success.

Scott Gulbransen
Author: 3 years ago

The current state of social business has me thinking. Never have I seen so many people self-promote yet never really actually show results nor stability or a track record worthy of the ass kissing they’re getting.

Scott Gulbransen
Author: 3 years ago

One of my least favorite things is shaving. A recent experience with Dollar Shave Club – who I have admired from afar for their marketing prowess – has me looking at shaving a little differently.

Author: 4 years ago

Whether or not one phone is better than the other, Samsung continues to market its Galaxy phones in a way Apple could learn from.

Author: 4 years ago

Digiday on why social ROI vexes brands..including quotes from me, Volvo, Campbells Soup, and Nissan. Smart brand managers who talk about the issues surrounding measurement and ROI.

Author: 4 years ago

As social business professionals, there’s no doubt this new and exciting business revolution helps us build our personal brand. But how much is too much? Shouldn’t our work for the brands that pay us lead the way? I contend for many it is not.

Author: 5 years ago

All the experts and pundits weighing in on the Chick-fil-a gay marriage flap need to calm down. America is a free country where even those we disagree with have a right to speak their mind and run their business how they see fit. If you don’t like his world view, just don’t eat there.

Author: 5 years ago

Are brands finally getting past the fear and uncertainty around social business?

Author: 5 years ago