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	<title>Scott Gulbransen.com &#187; branding</title>
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	<link>http://scottgulbransen.com</link>
	<description>My Thoughts, My Work, My Exploration</description>
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		<title>Dollar Shave Club: Marketing Gimmick or Real Deal?</title>
		<link>http://scottgulbransen.com/2013/05/01/featured-articles/dollar-shave-club-marketing-gimmick-or-real-deal/</link>
		<comments>http://scottgulbransen.com/2013/05/01/featured-articles/dollar-shave-club-marketing-gimmick-or-real-deal/#comments</comments>
		<pubDate>Wed, 01 May 2013 13:53:20 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Klout]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1668</guid>
		<description><![CDATA[One of my least favorite things is shaving. A recent experience with Dollar Shave Club - who I have admired from afar for their marketing prowess - has me looking at shaving a little differently. ...<a class="post-readmore" href="http://scottgulbransen.com/2013/05/01/featured-articles/dollar-shave-club-marketing-gimmick-or-real-deal/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Marketing Is Winning the Smartphone War</title>
		<link>http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/</link>
		<comments>http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 16:29:38 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1658</guid>
		<description><![CDATA[Whether or not one phone is better than the other, Samsung continues to market its Galaxy phones in a way Apple could learn from. ...<a class="post-readmore" href="http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/">read more</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digiday on Social ROI</title>
		<link>http://scottgulbransen.com/2012/09/19/social-media/digiday-on-social-roi/</link>
		<comments>http://scottgulbransen.com/2012/09/19/social-media/digiday-on-social-roi/#comments</comments>
		<pubDate>Wed, 19 Sep 2012 18:42:37 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1630</guid>
		<description><![CDATA[Digiday on why social ROI vexes brands..including quotes from me, Volvo, Campbells Soup, and Nissan. Smart brand managers who talk about the issues surrounding measurement and ROI. ...<a class="post-readmore" href="http://scottgulbransen.com/2012/09/19/social-media/digiday-on-social-roi/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Personal Brand? What about Your Work?</title>
		<link>http://scottgulbransen.com/2012/08/10/featured-articles/personal-brand-what-about-your-work/</link>
		<comments>http://scottgulbransen.com/2012/08/10/featured-articles/personal-brand-what-about-your-work/#comments</comments>
		<pubDate>Fri, 10 Aug 2012 14:20:40 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1605</guid>
		<description><![CDATA[As social business professionals, there's no doubt this new and exciting business revolution helps us build our personal brand. But how much is too much? Shouldn't our work for the brands that pay us lead the way? I contend for many it is not. ...<a class="post-readmore" href="http://scottgulbransen.com/2012/08/10/featured-articles/personal-brand-what-about-your-work/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Another POV on Chick-Fil-A</title>
		<link>http://scottgulbransen.com/2012/07/27/featured-articles/another-pov-on-chick-fil-a/</link>
		<comments>http://scottgulbransen.com/2012/07/27/featured-articles/another-pov-on-chick-fil-a/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 16:20:50 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WTF?]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1577</guid>
		<description><![CDATA[All the experts and pundits weighing in on the Chick-fil-a gay marriage flap need to calm down. America is a free country where even those we disagree with have a right to speak their mind and run their business how they see fit. If you don't like his world view, just don't eat there. ...<a class="post-readmore" href="http://scottgulbransen.com/2012/07/27/featured-articles/another-pov-on-chick-fil-a/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Threat Level Declining?</title>
		<link>http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/</link>
		<comments>http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 17:00:13 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1344</guid>
		<description><![CDATA[Are brands finally getting past the fear and uncertainty around social business? ...<a class="post-readmore" href="http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Timeline is a Dream for Big Brands</title>
		<link>http://scottgulbransen.com/2011/09/30/featured-articles/facebook-timeline-is-a-dream-for-big-brands/</link>
		<comments>http://scottgulbransen.com/2011/09/30/featured-articles/facebook-timeline-is-a-dream-for-big-brands/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 14:41:50 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1315</guid>
		<description><![CDATA[The Facebook changes last week mean one thing for brands: a more robust tool to humanize your brand. ...<a class="post-readmore" href="http://scottgulbransen.com/2011/09/30/featured-articles/facebook-timeline-is-a-dream-for-big-brands/">read more</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Agency &amp; Vendor Relationships Change in Social World</title>
		<link>http://scottgulbransen.com/2010/11/30/featured-articles/how-agency-vendor-relationships-change-in-social-world/</link>
		<comments>http://scottgulbransen.com/2010/11/30/featured-articles/how-agency-vendor-relationships-change-in-social-world/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 02:02:14 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=985</guid>
		<description><![CDATA[In the new world of social and digital media, the need for middle-men and agencies may be declining. Or is it? ...<a class="post-readmore" href="http://scottgulbransen.com/2010/11/30/featured-articles/how-agency-vendor-relationships-change-in-social-world/">read more</a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Loyalty? We Don&#8217;t Need No Stinkin&#8217; Loyalty!</title>
		<link>http://scottgulbransen.com/2010/01/13/featured-articles/loyalty-we-dont-need-no-stinkin-loyalty/</link>
		<comments>http://scottgulbransen.com/2010/01/13/featured-articles/loyalty-we-dont-need-no-stinkin-loyalty/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:54:13 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[WTF?]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=463</guid>
		<description><![CDATA[The rise of the personal brand means loyalty between employee and company only exists when it's mutually beneficial. Outside of that, it's all about you. It might seem a little selfish but that's what the marketplace requires us to do. We don't have a choice anymore. Show too much loyalty and you could find yourself in the unemployment line. ...<a class="post-readmore" href="http://scottgulbransen.com/2010/01/13/featured-articles/loyalty-we-dont-need-no-stinkin-loyalty/">read more</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Throwbacks Capture Better Times</title>
		<link>http://scottgulbransen.com/2009/12/29/featured-articles/brandthrowback/</link>
		<comments>http://scottgulbransen.com/2009/12/29/featured-articles/brandthrowback/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 13:00:51 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=370</guid>
		<description><![CDATA[The marketing phenomena of "throwback" packaging for soda and food items is fascinating. Why do consumers demand new branding yet gobble up products when they return to their branding roots? ...<a class="post-readmore" href="http://scottgulbransen.com/2009/12/29/featured-articles/brandthrowback/">read more</a>]]></description>
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		<slash:comments>2</slash:comments>
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