A Year In at Applebee’s...
Earlier this week marked my one year anniversary here at Applebee’s. Although the time has flown by, there have been many challenges, lessons and successes, which, sometimes makes it feel like it’s been 10 years.
First and foremost, I am proud of what our team has been able to accomplish in such a...
Are We Still Arguing About Social Busine...
Posted by
Scott Gulbransen in
Featured Articles, Marketing, Social Media on
08 14th, 2011 |
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There were people who swore the first automobile would fail. They lauded the horse and said Henry Ford’s “wild” idea would never amount to anything.
There were people who swore that television would never last. It was an invention for the uneducated masses.
There were people who swore no...
Business Enemies Abound, Even for Nice G...
Business is, and always will be, a full contact sport. Even if you’re an ethical, professional and talented person, there are always people working an angle.
The more successful or visible you become, the more people will try and undermine you or will attempt to play in your sandbox. There are lots of...
Always Rise Above...
In business, there are always people who try to tear you down.
There are always people, who either intentionally or unknowingly, who challenge your success. They say or do things that make you question your own success. They say or do things that may have you second-guess your path. They are downers who...
The Question You Must Ask Every Day of Y...
Is it worth it?
If I died today, would I have regrets about my career or my life? I would I die a happy man or woman? Or would I die a slave to a career or life choices that don’t make me happy and fulfilled?
These are the questions you must ask yourself every day. Without fail, wake up each morning...
Should Paid & Earned Social Be Mana...
It’s a question I am seeing pop up more and more.
As brands invest in resources and people to manage social marketing, this question will need to be answered over time. In many cases companies are hiring one “social media expert” to oversee all of it. But is that a wise move?
In some...
Never Compromise Your Integrity...
People compromise every day.
Sometimes its small things like where to eat with your husband or wife. Sometimes its which movie to see with your friend.
Still others compromise their ethics and what they know to be right for many reasons. In business, this is perhaps more prevelant than anytime in recent...
Build for Them, Not You...
Call it product self-centeredness.
How often to you buy or use a product and can’t for the life of you figure out why anyone went to the trouble? Probably more times than you can remember. Sometimes even the most savvy business or entrepreneur can get too focused on looking inward instead of...
No One Function “Owns” Socia...
I have posted several times both here and over on the Shamable blog my view that not one function can own all of social media. Social media in itself is a monster that can be used as an effective tool in various functional units throughout a business. Businesses who refuse to believe this, or structure...
Always About Relationships...
What will make or break your career in this business?
Relationships.
You have to ask yourself how good your relationships are with the people important to your business. Do they know you? Do you know them? Do you provide each other with mutually beneficial information?
Relationships are the two-way...
