How American Airlines Shows Their Social... As someone who makes their living working in social business, I’m always on the lookout for great examples of how big brands tap the power of social media to better serve their customers. Since I head social media for a big brand, tax giant H&R Block, I’m always on the lookout for great stories of...

Facebook Timeline is a Dream for Big Bra... Ok, so this is another blog post on the whole Facebook Timeline introduction. You’ve read hundreds of them I am sure. What I want to write about is really what it means from a brand marketers perspective to me as a social business strategist for one of the biggest brands in the nation. When the...

Facebook Live Appearance... Here’s a link to my appearance last week on Facebook Live. Again, thanks to the entire Facebook team for a great visit in Palo Alto. Special shout-outs to Rodney Robinson, Frankie Delisle, and Kim Gould.   Watch live streaming video from facebookeducation at...

How Agency & Vendor Relationships C... Today as I popped off on Twitter about the number of calls I get from vendors trying to sell me the latest and greatest in social media monitoring tools, my friend and YouTube superstar Tay Zonday put forward an interesting tidbit. He responded by saying: Tay makes a great point and I agree –...

Surprise: Social Media Dominating the We... For all the naysayers and corporate boardroom muckety-mucks who continue to dismiss the power of social media’s future for American business, the data is now in. As Mashable reported this weekend, Nielsen’s numbers for December show just how stunning the growth in social has been. We’ll...