Tag : Marketing

Like a great cake, brand marketing may look fantastic when it’s done and ready to eat, but the work – and discipline – to get it right takes time. Give yourself and your organization the time you need to get it right. That’s not an excuse – that’s a recipe for success.

Scott Gulbransen
Author: 2 years ago

Not all conferences can be all things to all people. I get that. But, especially in the mobile space, the lines are now blurring and disappearing between enterprise mobile and consumer mobile. They live and work together so why aren’t we talking more about it at a place like SXSW?

Scott Gulbransen
Author: 3 years ago

As more and more brands, organizations and agencies understand and mature the truly integrated marketing approach, soon social will be part of all strategic planning and tactical campaigns. That means those of us who make a living doing this need to understand and operate in a world where we get the whole picture – not just the growing social fast lane.

Scott Gulbransen
Author: 3 years ago

Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Listen to the webinar now here!

Author: 3 years ago

Colleague Greg Gerik posted about his time with Google Glass. He points out some great points and some challenges for the new technology. I tend to agree with his assessment. What about you?

Author: 3 years ago

Better collaboration between analytics teams and others may yield transformative change.

Author: 3 years ago

Whether or not one phone is better than the other, Samsung continues to market its Galaxy phones in a way Apple could learn from.

Author: 3 years ago

Are brands finally getting past the fear and uncertainty around social business?

Author: 5 years ago