Social Threat Level Declining?...
For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible.
Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners...
A Trusting Relationship...
Posted by
Scott Gulbransen in
Featured Articles, Marketing, Social Media on
09 7th, 2010 |
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At it’s core, for marketers, social media comes down to trust. Can a brand have an open dialogue with its customers in an authentic, honest and transparent way? Can trust be built between said customer and the brand?
The answer to this is yes.
We see great examples of brands developing deep and...
Social at the Street Level...
Posted by
Scott Gulbransen in
Featured Articles, Marketing, Social Media on
08 27th, 2010 |
No Comments
With this being my first week at Applebee’s, I spent three days at a local restaurant learning how things work and the challenges and obstacles the staff faces on a daily basis. It was an eye-opening expereince for someone new to the restaurant business. I was amazed at the level of dedication and...
A Move to the Neighborhood…My new ...
Posted by
Scott Gulbransen in
Breaking News, Featured Articles, Social Media on
08 3rd, 2010 |
11 Comments
It’s amazing how things happen sometimes.
Just five months after joining Sony Online Entertainment, opportunity has called again and I am about to take on a new adventure, a new job and a new home.
Yesterday, I announced that I will be leaving SOE in a few weeks to join Applebee’s as their...
It’s About Convergence...
Posted by
Scott Gulbransen in
Featured Articles, Marketing, Social Media on
07 19th, 2010 |
1 Comment
Two years ago, those of us using social media on a daily basis for business purposes were having a disagreement.
Back then, one of the biggest questions facing marketing pros utilizing social media was who owns it. What function – marketing, PR or advertising – was best suited to make social...
Ownership Mentality Over Social Needs to...
Too often organizations and companies are killing themselves at one of the most important times in marketing history. They’re doing this through internal strife and politicking with various parts of the organization trying to “own” social media.
As I said in my previous post about...
Brand Throwbacks Capture Better Times...
Earlier this week, my wife went for her post-Christmas shopping extravaganza at our local Target store armed with my credit card and wide eyes and dreams of big deals.
When she came home to me watching the kids, imagine my surprise when she pulled something from the bag that got me excited.
What was this...
No Room for Silos...
Flickr: Telstar Logistics
I had a great lunch conversation with a friend yesterday about social media and its future in business. We talked about many things including what the future looks like and what businesses need to know to harness the power of reaching out and interacting with their customers in...
When a Brand is A Person, Risk High...
Photo Credit: Telegraph UK
I am not going to waste this virtual space with a summation of the recent Tiger Woods drama, but I do want to use it to give you some thoughts on the business side of this story and my view of the danger of big brands when they are a single individual.
Woods is the biggest and...
Winning Back Customers...
Garvey after "The Home Run" in 1984
Being a marketing/communications professional for an S&P 500 company like Intuit, I am always interested in hearing how others work hard to get and keep customers.
Working specifically on the Quicken and TurboTax businesses, I interact with customers on a...
