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	<title>Scott Gulbransen.com &#187; Marketing</title>
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	<link>http://scottgulbransen.com</link>
	<description>My Thoughts, My Work, My Exploration</description>
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		<title>Turning Employees Into Brand Advocates</title>
		<link>http://scottgulbransen.com/2013/05/15/featured-articles/turning-employees-into-brand-advocates/</link>
		<comments>http://scottgulbransen.com/2013/05/15/featured-articles/turning-employees-into-brand-advocates/#comments</comments>
		<pubDate>Wed, 15 May 2013 21:00:45 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Cool Stuff!]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategty]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1742</guid>
		<description><![CDATA[Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&#038;R Block Director of Social Business Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Listen to the webinar now here! ...<a class="post-readmore" href="http://scottgulbransen.com/2013/05/15/featured-articles/turning-employees-into-brand-advocates/">read more</a>]]></description>
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		<title>Does Google Glass Matter?</title>
		<link>http://scottgulbransen.com/2013/05/15/featured-articles/does-google-glass-matter/</link>
		<comments>http://scottgulbransen.com/2013/05/15/featured-articles/does-google-glass-matter/#comments</comments>
		<pubDate>Wed, 15 May 2013 18:56:56 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Cool Stuff!]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Google Glass]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1734</guid>
		<description><![CDATA[Colleague Greg Gerik posted about his time with Google Glass. He points out some great points and some challenges for the new technology. I tend to agree with his assessment. What about you? ...<a class="post-readmore" href="http://scottgulbransen.com/2013/05/15/featured-articles/does-google-glass-matter/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A New Social Approach to Analytics and Data</title>
		<link>http://scottgulbransen.com/2013/05/03/featured-articles/a-new-social-approach-to-analytics-and-data/</link>
		<comments>http://scottgulbransen.com/2013/05/03/featured-articles/a-new-social-approach-to-analytics-and-data/#comments</comments>
		<pubDate>Fri, 03 May 2013 14:08:23 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[measurement]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1700</guid>
		<description><![CDATA[Better collaboration between analytics teams and others may yield transformative change. ...<a class="post-readmore" href="http://scottgulbransen.com/2013/05/03/featured-articles/a-new-social-approach-to-analytics-and-data/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Marketing Is Winning the Smartphone War</title>
		<link>http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/</link>
		<comments>http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 16:29:38 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1658</guid>
		<description><![CDATA[Whether or not one phone is better than the other, Samsung continues to market its Galaxy phones in a way Apple could learn from. ...<a class="post-readmore" href="http://scottgulbransen.com/2013/04/10/featured-articles/how-marketing-is-winning-the-smartphone-war/">read more</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Social Threat Level Declining?</title>
		<link>http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/</link>
		<comments>http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 17:00:13 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=1344</guid>
		<description><![CDATA[Are brands finally getting past the fear and uncertainty around social business? ...<a class="post-readmore" href="http://scottgulbransen.com/2011/10/21/featured-articles/social-threat-level-declining/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Trusting Relationship</title>
		<link>http://scottgulbransen.com/2010/09/07/featured-articles/a-trusting-relationship/</link>
		<comments>http://scottgulbransen.com/2010/09/07/featured-articles/a-trusting-relationship/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 18:53:12 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[1:1 Marketing]]></category>
		<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=969</guid>
		<description><![CDATA[We live in a time when 1:1 communications and marketing is more meaningful than ever. That opportunity comes with much responsibility and commitment. Brands who are going to understand and utilize it well will reap the benefits. ...<a class="post-readmore" href="http://scottgulbransen.com/2010/09/07/featured-articles/a-trusting-relationship/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social at the Street Level</title>
		<link>http://scottgulbransen.com/2010/08/27/featured-articles/social-at-the-street-level/</link>
		<comments>http://scottgulbransen.com/2010/08/27/featured-articles/social-at-the-street-level/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:34:08 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Offline Experience]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=934</guid>
		<description><![CDATA[While not every business has to drive physical traffic, thinking about how we link social interactions and digital marketing with real-life experience is something important often overlooked.  ...<a class="post-readmore" href="http://scottgulbransen.com/2010/08/27/featured-articles/social-at-the-street-level/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Move to the Neighborhood&#8230;My new Gig at Applebee&#8217;s</title>
		<link>http://scottgulbransen.com/2010/08/03/featured-articles/a-move-to-the-neighborhood-my-new-gig-at-applebees/</link>
		<comments>http://scottgulbransen.com/2010/08/03/featured-articles/a-move-to-the-neighborhood-my-new-gig-at-applebees/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 19:00:25 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=911</guid>
		<description><![CDATA[After a short time with Sony Online Entertainment, I am set to join Applebee's in Kansas City as their Director of Social Media &#038; Digital Content later this month. ...<a class="post-readmore" href="http://scottgulbransen.com/2010/08/03/featured-articles/a-move-to-the-neighborhood-my-new-gig-at-applebees/">read more</a>]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>It&#8217;s About Convergence</title>
		<link>http://scottgulbransen.com/2010/07/19/featured-articles/its-about-convergence/</link>
		<comments>http://scottgulbransen.com/2010/07/19/featured-articles/its-about-convergence/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:00:08 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Convergence]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=895</guid>
		<description><![CDATA[Who makes the best social marketer? The answer is a combination of talents. Today's online marketers, and social communicators, are leading the greatest convergence of skills in the past 50 years. ...<a class="post-readmore" href="http://scottgulbransen.com/2010/07/19/featured-articles/its-about-convergence/">read more</a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ownership Mentality Over Social Needs to End</title>
		<link>http://scottgulbransen.com/2009/12/30/featured-articles/ownership-mentality-over-social-needs-to-end/</link>
		<comments>http://scottgulbransen.com/2009/12/30/featured-articles/ownership-mentality-over-social-needs-to-end/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 20:03:53 +0000</pubDate>
		<dc:creator>Scott Gulbransen</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://scottgulbransen.com/?p=391</guid>
		<description><![CDATA[Every function in marketing can share and supplement activity in social to help the bigger team win. There is no need for jealousy, ownership or fear. Those who fear not controlling all of social only really fear being out performed by others. Instead of living in fear, they should embrace their fellow brethren and work to create the best integrated social programs. ...<a class="post-readmore" href="http://scottgulbransen.com/2009/12/30/featured-articles/ownership-mentality-over-social-needs-to-end/">read more</a>]]></description>
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		<slash:comments>1</slash:comments>
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