Social Readiness Report Released by Alti... I invite you to read the latest report released by Jeremiah Owyang and his team at the Altimeter Group. I was honored to take part in the survey and did and interview with the team there. I was also fortunate enough to be quoted in the report. It was released today and I link it later in this post. The...
How Vitrue hurts themselves and social m... Part of the continuing problem that dogs the use of social media and social business is the extent vendors and some start-ups will go to in order to create a name for themselves. I was reminded of this today while reading the Nation’s Restaurant News online. In a story slugged “Top brands...
Surprise: Social Media Dominating the We... For all the naysayers and corporate boardroom muckety-mucks who continue to dismiss the power of social media’s future for American business, the data is now in. As Mashable reported this weekend, Nielsen’s numbers for December show just how stunning the growth in social has been. We’ll...
The Measurement Quagmire... I am back fresh from our Intuit corporate communications summit where I and 70 of my fellow communicators all gathered to share our plans for the coming year along with our points of view on where our function is going. One project I worked on with the group was around measurement and how we could, as a...