Tag : Public Relations

The next level of social business leader is one who understands and can work across online media and communications. They know public relations, they know relationship and influencer development, and they know how to integrate these elements across the business.

Scott Gulbransen
Author: 3 years ago

Everyone’s in a tizzy to link social engagement and activity to sales and direct revenue-based ROI. Lost in the mix is the importance of social as part of a company’s public relations strategy. That must change.

Scott Gulbransen
Author: 4 years ago

The swirling child abuse controversy at Penn State must squarely fall on Joe Paterno’s shoulders. There are many culpable, but Paterno must be fired.

Author: 5 years ago

Everyone is on the social business bandwagon in 2011. The question is, who has the patience to really do it right?

Author: 6 years ago

Amazing trip to the USS Lincoln…posts on all three blogs to come soon

Author: 7 years ago

Public Relations and social media leader Scott Gulbransen will spend the weekend at sea aboard the USS Abraham Lincoln.

Author: 7 years ago

Head on over to Todd Defren’s PR-Squared Blog for my guest post today. The subject is: PR’s role in social media in the corporate environment.

Author: 7 years ago

The event is a stellar one complete with an amazing line up of speakers set to share case studies so anyone – big or small business – can see how social media is changing the way we do advertising, promotions, public relations, and marketing in general. These brands and pros will share what they’ve learned – not just theory or opinion.

Author: 7 years ago