My Take on the Paterno Disaster at Penn ...
Posted by
Scott Gulbransen in
Action Not Words, Featured Articles, Public Relations on
11 9th, 2011 |
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Article first published as Disgraced Paterno Must Be Fired Now on Technorati.
Many times, life throws at you a situation that requires you to make an important decision. Those decisions cannot only change the course of your own life, but they sometimes can change the course of countless other...
Brands Must Be Patient...
Posted by
Scott Gulbransen in
Featured Articles, Public Relations, Social Media on
01 17th, 2011 |
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As companies use 2011 to forge ahead with social media as a part of their marketing and communications mix, they must remember to take a step back and be realistic and be patient with their new commitment.
Those of us who have been active and using social media for several years have already proven...
Thanks USS Lincoln Crew!...
Amazing trip…posts on all three blogs to come soon. In the meantime, here’s a few...
Time for the Trap Wire...
Posted by
Scott Gulbransen in
Featured Articles on
04 23rd, 2010 |
1 Comment
This is the first in a series of posts about my trip to the USS Abraham Lincoln this coming weekend. I will fly out and land on the carrier and spend 24 hours with the men and women on the USS Lincoln. I’ll share with you my first-hand experience aboard this proud ship and what I learned.
The trap...
New Gig, New Energy...
Posted by
admin in
Public Relations on
03 23rd, 2010 |
4 Comments
A quick update after a few weeks on the job at Sony Online Entertainment. Here’s a few...
Goodbye Intuit, Hello Sony Online Entert...
One of the constants in life is always that nothing lasts forever.
Today, I announced to my staff and coworkers at Intuit that I will be leaving the company effective March 5. I am leaving for a great opportunity at Sony Online Entertainment. SOE produces some of the best massively multiplayer online...
PR-Squared Guest Post...
Head on over to Todd Defren’s PR-Squared Blog for my guest post today. The subject is: PR’s role in social media in the corporate environment.
Thanks to Todd for allowing me the space on his blog while he vacations in the Virgin Islands. I am jealous although it’s going to be a sunny and...
See Me Speak in NYC Wednesday...
Posted by
Scott Gulbransen in
Breaking News, Featured Articles, Public Relations, Social Media on
01 12th, 2010 |
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This week I am on the chilly East Coast for both a series of media appointments and to speak at the Business Development Institute’s Social Integration workshop. The event will be held at The event will be held at The Graduate Center of The City University of NY, 365 5th Avenue starting at 8am.
The...
Highway to the Danger Zone...
Posted by
Scott Gulbransen in
Featured Articles on
01 8th, 2010 |
1 Comment
There isn’t a day that goes by that I don’t thank my lucky stars for being involved in the business I am. From when I started in journalism, to my career in communications, I’ve been able to be a part of some very cool events and projects over the years.
The next big event that I will be...
Bad Pitches Don’t Outnumber Bad Jo...
Posted by
Scott Gulbransen in
Action Not Words, Featured Articles, Public Relations on
01 7th, 2010 |
1 Comment
Over the last couple of days, a former colleague of mine who is off to a bright career in communications and social media was blasted on the blog of a prominent journalist/blogger for a program he was running for a client. This self-professed technology expert named him by name and blasted not only the...
