There are bound to be brands that make mistakes and the incessant “beat the dead horse” approach by many thought leaders is discouraging and, frankly, reminiscent of ambulance chasing lawyers.
Jay Baer just wrapped up the 100th Social Pros podcast and celebrated with a live Google Hangout. I was honored to be a part along with social pros from brands like Dunkin’ Donuts, Hilton Hotels, Lowe’s, and more.
Having just gone through the holiday season, I had time to catch up with colleagues from across the globe and I asked them that question. I asked them, especially those like me who were early in the adoption process for big brands, how the struggle (and it is – everyday) to integrate is going. The answers were not surprising and, in some ways, both encouraging and discouraging.