Tag : Social Media

There are bound to be brands that make mistakes and the incessant “beat the dead horse” approach by many thought leaders is discouraging and, frankly, reminiscent of ambulance chasing lawyers.

Scott Gulbransen
Author: 4 months ago

Things in social are changing and the power is in the hands of the user. Where are they taking us? Where they want to.

Scott Gulbransen
Author: 5 months ago

The next level of social business leader is one who understands and can work across online media and communications. They know public relations, they know relationship and influencer development, and they know how to integrate these elements across the business.

Scott Gulbransen
Author: 6 months ago

Jay Baer just wrapped up the 100th Social Pros podcast and celebrated with a live Google Hangout. I was honored to be a part along with social pros from brands like Dunkin’ Donuts, Hilton Hotels, Lowe’s, and more.

Scott Gulbransen
Author: 7 months ago

Having just gone through the holiday season, I had time to catch up with colleagues from across the globe and I asked them that question. I asked them, especially those like me who were early in the adoption process for big brands, how the struggle (and it is – everyday) to integrate is going. The answers were not surprising and, in some ways, both encouraging and discouraging.

Scott Gulbransen
Author: 7 months ago

The current state of social business has me thinking. Never have I seen so many people self-promote yet never really actually show results nor stability or a track record worthy of the ass kissing they’re getting.

Scott Gulbransen
Author: 9 months ago

An invite-only event at 3M HQ in St. Paul will bring together a great group of social thinkers in the name of open innovation and peer-to-peer learning.

Scott Gulbransen
Author: 11 months ago

Everyone’s in a tizzy to link social engagement and activity to sales and direct revenue-based ROI. Lost in the mix is the importance of social as part of a company’s public relations strategy. That must change.

Scott Gulbransen
Author: 1 year ago