Things in social are changing and the power is in the hands of the user. Where are they taking us? Where they want to.
Jay Baer just wrapped up the 100th Social Pros podcast and celebrated with a live Google Hangout. I was honored to be a part along with social pros from brands like Dunkin’ Donuts, Hilton Hotels, Lowe’s, and more.
Having just gone through the holiday season, I had time to catch up with colleagues from across the globe and I asked them that question. I asked them, especially those like me who were early in the adoption process for big brands, how the struggle (and it is – everyday) to integrate is going. The answers were not surprising and, in some ways, both encouraging and discouraging.
Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Listen to the webinar now here!