Social Media | Scott Gulbransen.com

Turning Employees Into Brand Advocates

May

2013

The archive of the Expion Empowering Employees to be Brand Advocates with myself and Jeremiah Owyang is no available to stream over on their blog. I’ve also posted the feed below. Thanks to Jeremiah, and Expion’s Zena Weist for having me. Take a listen and leave me your thoughts in the comments area. Enjoy! Webinar: ...

Breaking News · Cool Stuff! · Featured Articles

employee engagement · Marketing · Social Media · strategty

Driving Social Enterprise Wide – Social Pros Podcast 1

May

2013

Hey gang…was blessed to have been asked to talk about our work at H&R Block on the Social Pros Podcast. Jay Baer, Jeff Rohrs and Zena Weist invited me and I want to thank them for a great conversation. These are three smart people I’ve been able to learn a ton from and it was ...

Featured Articles · Marketing · Social Media

local · scaling social · Social Media

Digiday on Social ROI

Sep

2012

Giselle Abramovich over at Digiday ran a story today highlighting brand social marketers discussing ROI. Thanks to Giselle for including me in the post. You can read it here. Some good insights from a group of bright people. My take was this: “The biggest challenge in measuring ROI is that many times ROI isn’t the ...

Breaking News · Social Media

branding · Social Media

I Survived and Thrived Without Being Connected

Aug

2012

Being a professional who makes his living off figuring out new ways brands can engage customers online via social and mobile media, it might come as a shock that I enjoyed being “off the grid” while on vacation the past five days. A recent story in the Wall Street Journal showcased some so-called social media ...

Social Blah 5

Jun

2012

As someone who has been working in social business now for five years, some of this echo chamber is getting old. The good news is I think we’re at the dawn of the next age of social. Social business is starting to mature. Sure, it has a long way to go before we figure outÂ definitiveÂ measures, ...

Top 29 Social Media Career Moves of 2011

Dec

2011

Honored to be included on the Social Fresh list this year. Glad to be at H&R Block!

Breaking News · Featured Articles · Social Media

Career · Leadership · Social Media

How American Airlines Shows Their Social Clout

Nov

2011

As someone who makes their living working in social business, Iâ€™m always on the lookout for great examples of how big brands tap the power of social media to better serve their customers. Since I head social media for a big brand, tax giant H&R Block, Iâ€™m always on the lookout for great stories of ...

Action Not Words · Featured Articles · Social Media

customer service · Facebook · Social Media

Social Readiness Report Released by Altimeter Group

Aug

2011

I invite you to read the latest report released by Jeremiah Owyang and his team at the Altimeter Group. I was honored to take part in the survey and did and interview with the team there. I was also fortunate enough to be quoted in the report. It was released today and I link it ...

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