Another POV on Chick-Fil-A

Another POV on Chick-Fil-A

Jul

27

2012

This issue is the proverbial dead horse. Every PR and social media wonk in America is chiming in on the issue. If you don’t know the issue by now, don’t bother reading this post because I am not going to rehash it. I’ve almost had my fill, or in this case, fil-a. I’ve been involved (mostly) in ...
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Breaking News · Featured Articles · Public Relations · Social Media · WTF?

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Social Threat Level Declining?

Social Threat Level Declining?

Oct

21

2011

For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible. Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners externally, who either feel threatened or just ...
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Featured Articles · Social Media

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How Vitrue hurts themselves and social media 3

How Vitrue hurts themselves and social media

Mar

24

2011

Part of the continuing problem that dogs the use of social media and social business is the extent vendors and some start-ups will go to in order to create a name for themselves. I was reminded of this today while reading the Nation’s Restaurant News online. In a story slugged “Top brands evolving social-media strategies: ...
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Action Not Words · Social Media · WTF?

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Learning When Customers Leave

Learning When Customers Leave

May

4

2010

Imagine cultivating a close relationship with your customer for eight years. This customer is emotionally attached to your brand or service and pays a premium for it. They have many other options but choose to travel longer, pay more and commit to your service for 12 months at a time. That customer is expensive to ...
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Action Not Words · Featured Articles · Marketing

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Thanks USS Lincoln Crew!

Thanks USS Lincoln Crew!

Apr

26

2010

Amazing trip…posts on all three blogs to come soon. In the meantime, here’s a few pictures:
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Featured Articles · Public Relations

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No One Function “Owns” Social Media

No One Function

Apr

13

2010

I have posted several times both here and over on the Shamable blog my view that not one function can own all of social media. Social media in itself is a monster that can be used as an effective tool in various functional units throughout a business. Businesses who refuse to believe this, or structure ...
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Featured Articles · Social Media

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PR-Squared Guest Post

PR-Squared Guest Post

Feb

15

2010

Head on over to Todd Defren’s PR-Squared Blog for my guest post today. The subject is: PR’s role in social media in the corporate environment. Thanks to Todd for allowing me the space on his blog while he vacations in the Virgin Islands. I am jealous although it’s going to be a sunny and warm ...
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Featured Articles · Public Relations · Social Media

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Missing “The Moment”?

Missing

Jan

4

2010

While most of the time I keep posts here limited to business, I was thinking about how the new ways we’re interacting and sharing with one another and the impact it has on our daily lives. At the same time, this thought does relate to businesses and consumers and how behavior continues to change and ...
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Featured Articles · Social Media · WTF?

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