Social Threat Level Declining?... For those of us that drive social marketing and community engagement for big and small brands alike, the wounds from breaking down silos within organizations are very visible. Over the past five years, most of us have had to do battle with cross-functional groups internally, and agency partners...

How Vitrue hurts themselves and social m... Part of the continuing problem that dogs the use of social media and social business is the extent vendors and some start-ups will go to in order to create a name for themselves. I was reminded of this today while reading the Nation’s Restaurant News online. In a story slugged “Top brands...

Learning When Customers Leave... Imagine cultivating a close relationship with your customer for eight years. This customer is emotionally attached to your brand or service and pays a premium for it. They have many other options but choose to travel longer, pay more and commit to your service for 12 months at a time. That customer is...

Thanks USS Lincoln Crew!... Amazing trip…posts on all three blogs to come soon. In the meantime, here’s a few...

No One Function “Owns” Socia... I have posted several times both here and over on the Shamable blog my view that not one function can own all of social media. Social media in itself is a monster that can be used as an effective tool in various functional units throughout a business. Businesses who refuse to believe this, or structure...

PR-Squared Guest Post... Head on over to Todd Defren’s PR-Squared Blog for my guest post today. The subject is: PR’s role in social media in the corporate environment. Thanks to Todd for allowing me the space on his blog while he vacations in the Virgin Islands. I am jealous although it’s going to be a sunny and...

Missing “The Moment”?... While most of the time I keep posts here limited to business, I was thinking about how the new ways we’re interacting and sharing with one another and the impact it has on our daily lives. At the same time, this thought does relate to businesses and consumers and how behavior continues to change and...

With Transparency Comes a Price... I am what I am! One of the words you will always hear around the use of social media is transparency. Seth Godin, someone I really respect and the one person who does deserve the title “expert”, posted about transparency and it’s pratfalls and advantages for businesses and individuals....